Sometime in July of 2014, DX Retail Store (Not the real name, due to a non-disclosure agreement with the client) approached Icelark with a vision of creating an online digital experience similar to the then Nigeria's ecommerce market exclusives Jumia and Konga.
Being an obscure and small one-location retail store for various kinds of goods ranging from household electronics to furniture, to security equipment, DX was relatively well experienced within its traditional commerce arena. But they needed more reach and visibility in order to effectively expand their operations and gain a significant percentage of their market share.
They recognized the potentials of digital to help them achieve this corporate goal. Their first challenge, like a whole lot other businesses in a similar situation, was in choosing the right digital solution provider with the needed capability to enable them get there.